Laura (aka Laurel) has experience working as an institutional communicator. Since 2008, she has been in charge of the analysis and planning of comprehensive institutional communication strategies combining digital communication, information systems, and organizations’ voices.

She is also a professor at the National University of Córdoba, Argentina.

Research and expertise areas: Information and communication technology adoption in organizations. Coordination of content management systems and interfaces for internal and external communication. Diagnosis and planning of institutional communication processes, digital communication strategy, and branding. Information architecture, content management, and their users.